“(…) the simple act of enjoying an OREO cookie and glass of milk continues to speak to a universal, human truth: inside all of us, whether grown-up or still growing, there’s a kid that deserves to be set free every once in a while” – John Ghingo, Senior Director for OREO Global (2012). Brand Essence […]Read more "Social Media Strategy Analysis: Oreo"
Deadpool is a 20th Century Fox movie adapted from an unconventional comic book character and launched in Valentine’s day 2016. Played by Ryan Reynolds, this Marvel’s “antihero” has a peculiar personality: a mix of humor, cynicism and some mercenary traits. Despite having been published almost 25 years ago, Deadpool was almost unfamiliar to the general […]Read more "Deadpool from zero to hero after viral social media campaign"
In late 2012 Oreo developed an app game called “Twist, Lick and Dunk” that hit #1 app in Apple store with over 4 million organic downloads and 250,000 daily active users. The app combined the cookie eating ritual (Image 1) to an existing well-off game called Slam Dunk King. It was a major success in […]Read more "Oreo App: Twist, Lick, Dunk"
“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).” Avinash Kaushik – Web Analytics 2.0 For the past few years we all […]Read more "Digital Analytics"
Part one Oreo: When performing the search on Google by the brand name “Oreo”, all the results are organic. The top link is the brand’s website, followed by the brand’s Twitter account, Wikipedia and Facebook account. Visuals of the brand, such as product and logo are displayed on the right-hand side of the page, along […]Read more "Oreo SEO/SEM"
Date: 02.15.2016 Oreo builds a strong digital presence across its social platforms, using an always on content strategy. Part of the brand’s approach is to respond to the latest public agenda, always printing a fun and bold personality into its communication pieces. Besides the success of the campaign “Daily Twist” that putted Oreo in the […]Read more "Content Marketing for Oreo"
The exponential advancements in technology and communications are continuously shaping marketers work and the way companies communicate their brands. In this new scenario, where technology has shifted the power in favor of consumers, the old models of one-way communication from the Mad Men times don’t seem to work with the same efficiency and every other […]Read more "Building a Brand in the Digital Era"